SEI's employee platform

Research + activities

Exploratory usability testing

Tested the existing platform experience to uncover user pain points, common behaviors, and patterns—identifying opportunities to improve layout and functionality.

Branding workshop

We brought the team together for collaborative exercises to define the product’s identity—its personality, purpose, tone, and traits. From there, we generated a comprehensive list of potential names, which the team analyzed and evaluated to find the best fit.

User testing prototypes

At every project milestone, we conducted user testing on controlled prototypes to validate design decisions. Regular testing ensured that our findings guided ongoing refinements to layout, content, and navigation.

Design

Visual exploration

Explored a new brand identity for the platform that aligned with SEI’s system while reflecting the outcomes of the branding workshop—covering everything from fonts and colors to iconography and component design.

Illustration exploration

Took the new brand to the next level by developing an illustration system and iterating on various ideas from the brand work.

Finalizing design system + build

By combining insights from user testing and our exploration, we completed the revamped employee platform with a vibrant, engaging new identity that can scale as more content is added.