Tandigm Health

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Conducted an in-depth analysis of primary competitors to identify Tandigm’s market position and uncover opportunities for differentiation. These insights provided a strong foundation for expanding the brand beyond just a handful of pages.

Gathering insights from Tandigm’s leaders was key to understanding both the intricacies of population health and value-based care, as well as how to best tell the stories of the doctors, nurses, caregivers, and patients who shape this community.

Evaluating brand assets, content practices, and information architecture helped identify ways to refine our approach, ensuring the new website is accessible for everyone, regardless of ability. These results helped us put Tandigm ahead of competitors by offering a more universal experience. 

Building on Tandigm’s existing brand assets, we explored a wide range of style directions to uncover fresh ways to express their identity and the impact of their work—especially as they continue to grow.

Developed the full information architecture and created low-fidelity wireframes to map out page layouts, components, and functionality—laying the foundation for how content can effectively showcase Tandigm’s impact on its key audiences: practices, patients, and payors.

Bringing together wireframes, content strategy, and visual identity, we designed over 20 full pages and developed the components needed to bring them to life on the refreshed website.