Vertex

Research

Landscape analyses

Exploring direct competitors and emerging software companies gave us insight into Vertex’s market position and identified areas of improvement. Our research covered topics such as newsroom and media kit strategies, content approaches, and the use of illustrations and product imagery.

A/B testing

Staging A/B tests was integral to optimize user engagement and conversions, experiment with various calls-to-action, content copy, and design elements. This testing helped us identify preferred variations and validate design changes, providing valuable insights for refining content strategies and improving overall site performance.

Auditing

Conducting regular accessibility and user experience audits helped us stay on top of maintenance and continuously improve the website’s usability by ensuring compliance with best practices and identifying areas for enhancement.

Design

Brand refresh

Revitalizing the brand with a simplified color palette, brighter background, and updated type hierarchy created a cleaner, more readable design—giving Vertex a fresh canvas to launch campaigns and run tests on.

Component library

Managed a large design system and conducted regular usage reports to ensure components were functional and met the needs of the marketing team. Created new components and variations while simplifying redundancies to optimize the library and maintain smooth CMS operations.